Beavertown Sand Cypher

Project: Beavertown Sand Cypher

Client:

Date:

Managing a brand activation for Beavertown, in collaboration with Here Be Dragons, and working for Strange Thoughts. The campaign made the front cover of PR Weekly in October. Key roles included

  • Coming on board at the last minute and immediately taking responsibility for client liaison, artist management, logistics, and budget management

  • Successful delivery of a complex, outdoor activation, with positive feedback from the clients and widespread UK PR coverage

  • Logistical planning and delivery, location scouting, and site management

  • Budget forecasting and management, coming in 15% under budget