Beavertown Sand Cypher
Project: Beavertown Sand Cypher
Client:
Date:
Managing a brand activation for Beavertown, in collaboration with Here Be Dragons, and working for Strange Thoughts. The campaign made the front cover of PR Weekly in October. Key roles included
Coming on board at the last minute and immediately taking responsibility for client liaison, artist management, logistics, and budget management
Successful delivery of a complex, outdoor activation, with positive feedback from the clients and widespread UK PR coverage
Logistical planning and delivery, location scouting, and site management
Budget forecasting and management, coming in 15% under budget

